Best new business

Best new Business

The Iceland Tourism Investment Conference & Exhibition will host a Pitch Event for the newly launched Startup Tourism business accelerator on March 1, 2016, following the ITICE Conference (see Conference program here).


  • Bergrisi – Guðlaugur Magnússon
    A software solution for self-service amenities.
  • Book Iceland – Örlygur Hnefill Örlygsson
    Booking platform specifically designed for smaller accommodation providers.
  • Náttúrukúlur – Róbert Róbertsson
    Accommodation in transparent domes, perfect for viewing the northern lights or stargazing.
  • Taste of Nature – Ólöf Ingólfsdóttir
    Culinary trips about Vesturland with a focus on the local produce and environment.
  • Adventurehorse Extreme – Aníta Margrét Aradóttir
    A unique, demanding equestrian race for the advanced rider.
  • Arctic Trip – Halla Ingólfsdóttir
    Original tours in and around Grímsey.
  • Health & Wellness – Aldís Arna Tryggvadóttir
    Comprehensive health tourism based in Hvanneyri.
  • Traustholtshólmi – Hákon Kjalar Hjördísarson
    Self-sustainable accommodation on a secluded island.
  • Jaðarmiðlun – Ólöf Magnúsdóttir
    Augmented reality used to bring Icelandic folklore to life.
  • Happyworld – Róbert Bragason
    Trips centred around gliding and kiting sports.


  • Ásberg Jónsson
    Founder and Chairman of the Board, Nordic Visitor
  • Hrönn Greipsdóttir
    Investment Manager Arev for Eldey TLH hf.
  • Robert C. Barber
    US Ambassador to Iceland
  • Sigþór Jónsson
    COO, Icelandic Securities (Íslensk Verðbréf)
  • Viktoría Sveinsdottir
    CEO, Iceland Tourism Investment Conference & Exhibition

The panel will judge the pitches based on the following factors:

Team: Who’s behind the idea and why are they best suited for the job?
Market: What’s the problem, why does it exist and how big is the opportunity?
Solution: The idea’s value added. How are they going to address the problem in a better, faster or more clever way?
Income: How will they make money?
Customers: How large is the customer segment? How will they reach those customers?
Competition: Who’s the competition and why haven’t they addressed this problem/opportunity?

Pitch Competition

Each team has 2 minutes to pitch their ideas and judges have 2 minutes to ask questions and make remarks.
At the end of the event, the judges will choose:

  • Best Pitch
  • Most Passionate Pitch
  • Best Story
Opening remarks:
Gústaf Gústafsson, Head of Sales, Marketing and Product Development at North Sailing

Oddur Sturluson, Project Manager, Icelandic Startups.